Big Dreams in Small Places

Building a professional dance career is a journey of persistence, especially in a region like West Michigan where the community is tight-knit and the resources can sometimes feel hidden. But let me tell you: the talent here is world-class, and the opportunity to build something original is immense.

If you’re looking to transition from "dancer" to "professional," here is my roadmap for making it happen right here at home.

1. The Power of "Micro-Networking"

In West Michigan, your next job often comes from a conversation, not just a casting call.

• Show up to the scene: Don't just stay in your home studio. Attend local events, classes, workshops and performances. These are melting pots for choreographers, educators, and collaborators.

• The 15-Minute Coffee Rule: Reach out to someone whose career you admire—a studio owner, a freelance videographer, or a veteran teacher. Ask for 15 minutes to hear their story. This builds a bridge, not just a contact.

2. Building on a Budget: Practical Steps

You don't need a massive production budget to start building your brand.

• Utilize Public Spaces: We are blessed with incredible architecture and parks. Use the Blue Bridge or the downtown alleyways as your "studio" for content creation. Natural light is free and high-quality!

• Barter Your Skills: Need professional headshots or a reel? Offer to teach a private class for a local photographer’s kids or choreograph a short piece for a videographer’s passion project.

• The "Found Space" Performance: Can’t afford to rent a theater? Look into local galleries, community centers, or even parking garages (with permission!). Innovation thrives on constraints.

3. Seek Local Financial Support

There is money available for the arts in Michigan; you just have to be diligent about the "boring" stuff—paperwork.

• MACC Grants: Keep an eye on the Michigan Arts and Culture Council. They often have "New Leaders" grants or project-specific funding that can help kickstart a performance or a workshop series.

• Community Foundations: Organizations like the Grand Rapids Community Foundation often have funds (like the Robert D. Mieras Fund for Dance) specifically for local arts initiatives.

• Crowdfunding with a Purpose: Instead of a general "help me be a dancer" fund, create a specific project (like a dance film or a community workshop) and use platforms like GoFundMe or Kickstarter to involve the West Michigan community.

4. Diversity Your Income Streams

To be a professional dancer here, you often wear multiple hats.

• Teaching & Adjudication: If you're looking to get started, look into adjudication for dance competitions both nationally and locally (not just studio competitions - schools often host dance team competitions), or if you have the credentials look into faculty positions at places like Hope College or Grand Valley.

• Fitness & Movement: Many dancers supplement their income as certified Pilates or barre instructors. It keeps you in shape and pays the bills while you're in rehearsals.

• Commercial Gigs: Don’t overlook corporate events, hair shows, or local music videos. These are great ways to get paid to dance while building your professional resume.

My Biggest Tip: Stay Persistent

The West Michigan dance scene is growing because people like you are choosing to stay and build here. It won't happen overnight, but if you stay intentional with your "vizion," you will find your place.

Yesenia Founder, Vizions Dance Co.